Hi there, I'm Leo.

I'm an independent writer, sales funnel strategist, and copy consultant.

I help small businesses, mainly coaches & creators, drastically increase conversion rates across their entire sales funnel. From the initial ad to nurturing email sequences to a fully fledged sales page—I turn eyeballs into sales.

Check out my services here.

You've worked so hard to bring your idea to life, refine it, and generate traffic.

Now, it's my job to help you make the most out of it.

My goal is not to impress with fancy words or complicated jargon. I focus on clear and simple messages that resonate with your audience and drive measurable results.

It's about presenting the true value of your offer to make casual visitors into loyal customers.

There's no luck involved with my copy.

Through my background in engineering, I learned early on to solve complex problems with a systematic approach.

In marketing, everything is rooted in human psychology. It's about evoking emotions, addressing the prospect's deepest desires, and then justifying the purchase with logic. With my scientific approach to research, I find multiple angles to target your audience. So even if a piece of copy doesn't perform as desired, I can quickly adjust it to find another successful solution without wasting time.

I'm a naturally very curious person. I love to go down the rabbit hole of a bunch of different topics. That led me to work in many different niches throughout my career: from the health & fitness space, to various creative sectors, to entrepreneurship, and many more — I deeply enjoy learning the ins and outs of your industry.

This is also reflected in my commitment to constantly improve my writing and my knowledge about marketing and psychology. I studied the all-time greats of marketing like David Ogilvy, Joseph Sugarman, and Robert Bly, but also today’s industry-leading experts, including Rebecca Matter (AWAI), Joanna Wiebe (Copyhackers), and Neville Medhora (Kopywriting Kourse). I place strong emphasis on continuous investing in my expertise to stay at the top of my game.

Here's a small showcase of what programs I completed only this year (and many more):